2004-02-19T15:48:00.000Z

E-marketing offers organisations of all shapes and sizes new opportunities to interact and build relationships with customers, improve corporate image, reduce costs, generate revenues, and many other advantages. I am conducting research into the factors which affect the adoption of e-marketing in organisations in addition to the relationship between e-marketing and organisational performance —an important and much neglected topic. My aim is to highlight the kinds of problems managers such as you face in e-marketing adoption.